On July 24, 2018, I had the opportunity to train the trainers. I conducted a one-day training to the teachers and non-teaching staff of International British Academy. The president of IBA invited me to conduct a training on Professional Image Branding.
We had the training at a combined classroom at the Early Years Centre, a new wing in the campus. The participants were lively and participative.
Having a professional teaching qualification does not make teachers professionals. Teaching is a demanding profession because of the many roles it encompasses. The school commits to transforming its students to be globally competitive with a strong sense of values and desire to contribute to society. The school is a recognized institution both here and abroad for its high academic standards in the best traditions of the British education. Teachers who have a personal professional image adds to their credibility.
The Professional Image Branding program is a comprehensive one- day training workshop. Its design is to equip teachers and non-teaching members of IBA. It will help participants improve their professional image branding, behavior, and communication skills. This will result in better relationships with students, parents, and colleagues.
The topics I covered were the following:
- Power Dressing
- Personal Branding
- Dining Etiquette (Actual)
I gave the participants time to practice effective communication. This covered non-verbal communication techniques through body language, vocal impact, facial expression, and gestures.
I also taught them social etiquette and technology etiquette. I also discussed first impressions and building rapport with colleagues.
At the end of the program, the participants should be able to:
- Boost their confidence as teachers especially when dealing with students, parents, and colleagues
- Become role-models to others students and parents
- Improve relationships with their colleagues and subordinates
- Follow and adhere to professional dress code and grooming for teachers
- Practice professional conduct and social etiquette
- Develop powerful communication skills through body language and non-verbal cues
We asked the participants what their most valuable takeaway was from the workshop. Here are some of them:
“How to accept positive & negative criticism from others”- Fay
“To become a better version of myself”- J. dela Cruz
“Learning the proper wardrobe and color tones”- Georgina Kusano
“Love yourself. Don’t be afraid to get out of your comfort zone”-Mikke Reyes
“Image Branding is a choice.” – Emmanuel Canillas
“Understanding your body shape and to wear the appropriate clothes”- Clarissa de Guzman
“Image goes deeper than appearance. Appearance is a projection of how you see yourself”- Louie Ismael
Here’s a video clip of the one-day Professional Image Branding Training at the International British Academy.
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