What do you do when you don’t have a date? Will you look immediately for another one? For me, I BUY MY DATE! I will now reveal my secret why I decided to just buy my Date! Because it’s healthier and better for my body!

My love affair with dates started during the Holy Week of 2017.  This is when I visited Rosel Javier’s store “Rosel Finest Khalas Dates” at Salcedo Market. Rosel is a good friend of mine who is a fellow member of a business association we both belong to and she introduced me to “DATES.” Yes, you heard it. It’s not a person but a fruit. Rosel’s business provides 100% organic fruit dates. You can actually buy dates anywhere, but I love buying from Rosel because she gets her dates straight from Saudi Arabia.

Rosel Javier is a housewife and a mother of three. She’s been married for 21 years with her husband, who works as a Medic in Saudi Arabia. Her fruit dates business started by just simply giving away Dates as gifts to family and friends, until her children’s pediatrician gave her an idea to start supplying dates as her business. And so she did.

Dates are the product of the date palm tree and it has been cultivated since 6000 B.C. It is one of the sweetest and nutritious fruits that provide so many health benefits to our bodies. It is so rich in fiber, iron, calcium, phosphorous, and is a good source of potassium and magnesium.

She began supplying organic fruit Dates and its derivatives such as Date syrup and Date paste which probably the first and only one who offers it in the country. She also carries sugar-free Date Square (also known as Matrimonial Bar, which originated from Canada) and Date Bundt cakes. Her vision is to educate people about the benefits of eating fruit dates—which is a healthier sugar alternative—and how it can prevent various diseases. She wants to also encourage people to eat fruit dates as a source of vitamins and minerals; so she has made it her mission to provide quality organic Dates products for her market.

Rosel believes that wellness is being good to yourself and enjoying the beauty of life. This is why regardless of her busy schedule daily, she makes sure she has quiet time to pray and listen to praise and worship songs. Also health conscious, Rosel keeps herself active by working out in a gym and enjoying eating the right kind of foods that will make her healthy.

As a micro entrepreneur, she learned that even if her products/services are quite pricey, people will still buy from you as long as you maintain the love and passion for it. By ensuring its quality, delicious taste, providing authentically healthy and organic products, and keeping a positive disposition, she invites more people to check out her fruit dates, and most of her customers just keep coming back.

Rosel’s fruit dates come straight from the farm. The Dates that she supplies are 100% organic, all natural, no sugar and no preservatives. It also tastes like caramel but is low in Glycemic Index (36). She brings in Dates via airfreight to maintain the quality and its freshness. She does not need to stock up by tons due to Philippine climate and she can bring in Dates every 5 weeks or even in 2 weeks time.

I usually buy her Dates with almonds. I also use Date Syrup for my coffee and other drinks or foods that need to be sweetened. Date Syrup has a consistency similar to that of molasses or brown rice syrup. To substitute in baking with date syrup, use it in equal parts to honey, brown rice syrup, maple syrup, agave nectar, or molasses. It will result in a different flavor, of course, but still yummy and much healthier.

My most favorite is the Date Square cake! I love its combination of oatmeal, chewy date paste—perfect for a sweet-toothed person like me who intentionally eats less refined sugar by finding a nutritious option.

I love it because it provides many health benefits like relief from constipation, intestinal disorders, heart problem, anemia, sexual dysfunction, diarrhea, abdominal cancer, and many other conditions. It can also help regulate your appetite, reduce blood pressure, improve eye health and even help pregnant women to ease their labor and birth.

So if you are looking for a healthy snack option or a better sugar alternative for your drinks and dishes, you can count on Rosel Finest Khalas Dates to provide you with 100% organic fruit dates.

Check out their Faceboook fanpage at or visit her stall at MOM (Mara’s Organic Market) during Sundays at Legazpi Park Salcedo Community Market during Saturdays at Jaime Velasquez Park.